Leading In Tough Times By Bob Seelert, Author of Start with the Answer: And Other Wisdom for Aspiring Leaders The financial crisis that began in 2008 continues to unfold in unprecedented ways, thereby presenting business leaders with incredible challenges. How does one manage in such a crisis-laden environment? Here are “Ten Things To Do” based on my 40+ years in business. #1 — Get the truth out on the table. You need to begin with an open, honest, candid assessment of the facts.... more
Book Review: Search Engine Optimization
Search Engine Optimization Your Visual Blueprint for Effective Internet Marketing by Kristopher B. Jones Search Engine Optimization is a tasty tome of SEO bites, that can be used as appetizers or combined to make a full meal. Each category is comprised of multiple articles that are only two pages in length and are presented in a very simple step-by-step process. Chapters included are Keyword Generation, Creating Pages, Basic and Advance Web Site Structure, Creating Content, Creating Communities, Building Links, Using Google Analytics, Social Media Optimization, Creating Pay-Per-Click Campaigns, Monetizing Traffic and Installing SEO Plug-Ins. As you can see from the breadth of subjects, Search Engine Optimization covers a lot of ground. This is not a book that looks at the big picture. If you’re searching for something that will help you pick keywords or figure out how to position your site, then this book may be too advanced. If, however, you are a more advanced designer... more
Living in a One Page World
Living in a One Page World By Tony Jeary, Author of Strategic Acceleration: Succeed at the Speed of Life Words, words, words! The world is becoming a word blur through email, web blogs, magazines, and books. Then, there are endless numbers of reports, proposals, studies and technical publications that also demand significant pieces of our time. The word explosion and the dissemination of those words is one of the by-products of the information age and digital technology. Millions of people can cut... more
Book Excerpt: Start with the Answer
Start with the Answer by Bob Seelert, Author of Start with the Answer: And Other Wisdom for Aspiring Leaders My most important management philosophy is “Start with the Answer, and work your way back to the solution” As a starting point, I apply this approach to virtually every situation that comes across my desk. Once you understand the basic facts, where you want to position your organization or yourself should become obvious. The real question is, “How do you get there?”... more
Ten Rules for Leading the Turnaround of a Declining Business
Ten Rules for Leading the Turnaround of a Declining Business by Bob Seelert, Author of Start with the Answer: And Other Wisdom for Aspiring Leaders I have been involved in turnaround situations at Topco Associates, Kayser-Roth Corporation, and Cordiant. The similarities between these situations were greater than the differences. In each case, they were companies that had fallen on hard times, but there was a belief that they could rise again like a phoenix from the ashes. Additionally, the fact... more
Spring Cleaning: How to get Fit in All Areas in the Next 60 Days
Spring Cleaning: How to get Fit in All Areas in the Next 60 Days Does Your Inside, Match Your Outside? By John Spencer Ellis, Co-Author of The Compass One of the things I love about the work that I do is that it’s all encompassing. Fitness isn’t just about being physically fit. It’s about your mind, body, and soul. If even one of those areas is off balance, your life will feel out of sync, because you are one being, and it’s important not to neglect any part of you. Does your... more
Book Review: Living a Charmed Life
Living a Charmed Life By Victoria Moran Let me be clear from the outset. “Living a Charmed Life” is written for women. The design and tone of “Living a Charmed Life” is geared in every way to appeal to the overworked and stressed-out women of the modern era. Of course men are just as worn out as women are, and therein lies the opportunity for everyone to glean some tidbits from this book. Author Victoria Moran writes in a very conversational tone, and keeps her chapters short and pithy.... more
Mean is the New Nice
Mean is the New Nice By Jonathan Littman, Co-Author of I Hate People!: Kick Loose from the Overbearing and Underhanded Jerks at Work and Get What You Want Out of Your Job When historians finally get their hands around the lost decade that wiped out our 401k’s, looted our nation’s treasury and battered our economy, they will likely arrive at a simple conclusion. Playing nice was bad for business. The last administration sold itself as the “let’s be nice to business” school... more
What Does it Mean to Get Your Business Unstuck?
What Does it Mean to Get Your Business Unstuck? By Jay Abraham, Author of The Sticking Point Solution: 9 Ways to Move Your Business From Stagnation to Stunning Growth In Tough Economic Times Many businesses are in an awful rut these days. That’s because they don’t know what steps to take to tap into what I call “the secret wealth of a bad economy.” There’s much more economic activity going on, even now, in the midst of what many are calling the worst economic downtown... more
Book Review: Getting Things Done
Getting Things Done: The Art of Stress Free Productivity by David Allen “Getting Things Done” is not time management for dummies. It’s more like time management for the obsessive complusive! If you adopt the principles in “Getting Things Done” much more is promised than getting things in order. Author David Allen wants you to practice “Getting Things Done” like Buddhists practice meditation and he offers you the same stress-free lifestyle and worry-free... more
Book Review: Search Engine Optimization
Search Engine Optimization Your Visual Blueprint for Effective Internet Marketing by Kristopher B. Jones Search Engine Optimization is a tasty tome of SEO bites, that can be used as appetizers or combined to make a full meal. Each category is comprised of multiple articles that are only two pages in length and are presented in a very simple step-by-step process. Chapters included are Keyword Generation, Creating Pages, Basic and Advance Web Site Structure, Creating Content, Creating Communities,... more
About Me
Dirk Hooper is a world renowned fantasy photographer and fine artist. He has created a family of websites and provided content which has resulted in hits north of 10 million per month combined, as well as considerable advertising and membership revenue. Dirk Hooper formed Sight Key Studios Incorporated, a internet and media company, in 2007 with Robert Henry and Jennifer Marks.
